You will create an imaginary company profile. This profile should include (but not be limited to):

• name of the company
• web domain name (must be available to register at register.com as of the due date but don’t buy it)
• primary and secondary markets for the company
• customer profiles (who are the company’s customers)
• marketing plan for the company
• company products, etc.

This should be typed up and emailed to me with the subject line of ‘VT1300 - company profile’. This company profile will be used in other assignments during the semester, so take ownership of the idea. While not required now, you should begin to sketch out ideas for the company logo.

See a sample profile here.

*The ideas you present in assignment 2 will be made public to the whole class. If you have a business idea kicking around your head that you’d like to develop, but you’ve made no means to protect that idea as of yet, I’d strongly suggest you work up a company profile on something else. It is entirely possible that someone could take your idea and run with it. In essence, it will be up to you to protect your own intellectual property.